Cross-sell and upsell strategies in self-service retail

Cross-selling with toilet vouchers

Cross-selling with toilet vouchers is a widely used strategy nowadays in service & fuel stations. The setup not only keeps toilets cleaner but it drives customers to higher-margin products such as coffee machines, car wash or in the shop. Make sure that the QR-codes are unique and not a static code that can be used unlimited times. This will open endless new opportunities. 

How could this be used to drive new revenues:

• The customer pays a toilet entry fee at the toilet turnstile with SmartNow retrofit kit

• Once payment is done, the unique discount voucher is printed

• The customer can scan this voucher to get a discount on any self-service machine, like a coffee machine, or at the cashier in the shop.

Upsell with combi-deals

Classic retail strategy can also be realized at the self-service machines connected to the SmartNow platform. 

A good example of upselling extra products with combi-deals is:

• The customer selects a beverage at the coffee machine

• The customer scans a combi-deal product’s barcode (cookie, croissant, etc.) right at the PayStation connected to the coffee machine

• The customer pays the combi-deal and gets their coffee dispensed

Cross-sell from OPT to Carwash with real-time data

Connecting machines to the internet not only brings the possibilities of digital payments, predictive maintenance, etc. Smart-connected machines also can be used to improve customer experience and guide customers to different products & services.

An example of driving car wash sales is:

• The customer is fueling or charging his car and the pump terminal shows in real-time which car jet wash boxes or roll-overs are currently vacant

• The customer can immediately buy the car or jet was program at the pump, via his mobile phone or even in its connected in-car-payment