Cross-selling with toilet vouchers
Cross-selling with toilet vouchers is a widely used strategy nowadays in service & fuel stations. The setup not only keeps toilets cleaner but it drives customers to higher-margin products such as coffee machines, car wash or in the shop. Make sure that the QR-codes are unique and not a static code that can be used unlimited times. This will open endless new opportunities.
How could this be used to drive new revenues:
The customer pays a toilet entry fee at the toilet turnstile with SmartNow retrofit kit
Once payment is done, the unique discount voucher is printed
The customer can scan this voucher to get a discount on any self-service machine, like a coffee machine, or at the cashier in the shop.
Upsell with combi-deals
Classic retail strategy can also be realized at the self-service machines connected to the SmartNow platform.
A good example of upselling extra products with combi-deals is:
The customer selects a beverage at the coffee machine
The customer scans a combi-deal product’s barcode (cookie, croissant, etc.) right at the PayStation connected to the coffee machine
The customer pays the combi-deal and gets their coffee dispensed
Cross-sell from OPT to Carwash with real-time data
Connecting machines to the internet not only brings the possibilities of digital payments, predictive maintenance, etc. Smart-connected machines also can be used to improve customer experience and guide customers to different products & services.
An example of driving car wash sales is:
The customer is fueling or charging his car and the pump terminal shows in real-time which car jet wash boxes or roll-overs are currently vacant
The customer can immediately buy the car or jet was program at the pump, via his mobile phone or even in its connected in-car-payment
Interested to read more on how technologies can drive self-service businesses and accelerate digitization?
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